[b]Country Population Av. market spend Revenue 2008 Market Share[/b]
USA 306,088,000 $ 71.98 $ 22,031,000,000 40.57 %
United K. 60,975,000 $ 111.95 $ 6,825,961,080 12.57 %
Japan 127,433,494 $ 50.57 $ 6,443,666,600 11.87 %
France 62,448,977 $ 66.46 $ 4,150,274,560 7.64 %
Germany 82,060,000 $ 47.35 $ 3,885,243,440 7.16 %
Canada 33,596,000 $ 62.21 $ 2,090,000,000 3.85 %
Spain 46,157,822 $ 43.74 $ 2,018,747,680 3.72 %
Italy 59,905,225 $ 29.72 $ 1,780,501,620 3.28 %
Australia 21,700,000 $ 62.39 $ 1,353,772,000 2.49 %
Netherlands 16,492,230 $ 56.67 $ 934,657,620 1.72 %
Belgium 10,666,866 $ 56.57 $ 603,368,720 1.11 %
Sweden 9,234,209 $ 52.36 $ 483,540,820 0.89 %
Switzerland 7,700,200 $ 53.87 $ 414,807,629 0.76 %
Austria 8,316,487 $ 47.12 $ 391,907,720 0.72 %
Hong Kong 7,008,900 $ 37,24 $ 261,000,000 0.48 %
Portugal 10,676,910 $ 22.97 $ 245,294,760 0.45 %
Denmark 5,511,451 $ 30.95 $ 170,550,000 0.31 %
Finland 5,330,150 $ 22.88 $ 121,942,510 0.23 %
Norway 4,805,437 $ 19.77 $ 94,996,280 0.18 %
[b]Total 886,107,358 $ 61.28 $ 54,301,233,039 100.00 %[/b]
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