Hardware Unit Sales
Code:
August Juli
Nintendo DS 518.3K 608K
Wii 453.0K 555K
PlayStation Portable 253.0K 222K
Xbox 360 195.2K 205K
PlayStation 3 185.4K 225K
Playstation 2 144.1K 155K
Top 10 SKU's August 2008
(includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)
Publisher Release Date Rank # Units
Code:
360 MADDEN NFL 09 EA 1000K
PS3 MADDEN NFL 09 EA 643K
PS2 MADDEN NFL 09 EA 424.5K
WII WII FIT NINTENDO 394.9K
WII MARIO KART NINTENDO 328.7K
WII WII PLAY W/ REMOTE NINTENDO 200.2K
360 SOUL CALIBUR IV NAMCO 174K
360 TOO HUMAN MICROSOFT 168.2K
WII MADDEN NFL 09 EA 115.8K
NDS GUITAR HERO: ON[..] ACTIVISION 111.2K
Overall
"August industry sales remain strong and realized a 9% gain over last August, although the month posted the first single-digit percentage growth in 27 months"
"Despite smaller growth this month, the industry is up 32% year-to-date and remains on target to achieve annual revenues in the range of $22 to $24 billion"
"Across hardware, software and accessories, products for the Wii platform contributed 28% of total industry dollar sales for the month of August"
Hardware
"The PSP and PS3 systems achieved the greatest percentage gain of all now-gen systems. The sales acceleration of these systems, combined with the recent Xbox 360 price cuts should fuel future growth of this category"
Software
"Madden NFL '09 was the top-selling game of the month, and launched with 2.3 million units out of retail doors in it's first month, besting last year's '08 title by 2%. Year after year, the industry can count on the Madden release to bring folks into stores during the relatively lazy days of late summer"
"Year-to-date, Grand Theft Auto IV remains the top-selling game at 4.8 million units sold in the U.S. through August"
"Wii Play continues its remarkable track record, achieving a 44% attach rate to new Wii hardware sales for the month. It has remained a top-10 game each month since it's February 2007 introduction"
Accessories
"Xobx Live point cards and gold membership cards represented three of the top-10 accessory items for the month which sheds a little light onto the popularity of this service to Xbox 360 fans"
– 340.416 [21.267.453]
!
