Video Game Piracy is Good for Business
Scott Steinberg reveals the impact of a wider distribution reach on the developers' revenue streams.
Press Release
UTRECHT - There are more opportunities versus threats than
publishers and developers think when it comes to piracy. Distributing
game titles digitally and let people pay what they want, when they want,
has the potential to massively expand gaming's reach and profitability.
Technology expert Scott Steinberg is announced as speaker for the
upcoming Festival of Games on April 28 & 29, 2011 in the
Netherlands, where he will discuss the latter and other trends in the
gaming industry on the side of business modeling.
As technology expert, Scott Steinberg will discuss the effects of the
video game industry being turned inside out as users migrate online and
embrace new platforms from the iPhone to Facebook. "Instead of selling a
€50 console game, the free-to-play model, where gamers play for free
and pay as they go for virtual goods such as better weapons, may
actually make more money in the end, while also helping stamp out game
copying – and competition", according to Steinberg.
While software piracy has been making headlines as a growing danger to
the gaming industry, Steinberg made the bold statement that piracy can
potentially be a big opportunity. When game creators stop focusing on
security measures, this lowers production costs. Making titles widely
available to the public may be the solution when combined with the
freemium business model: Letting people pay what they want, when they
want, can definitely expand gaming's reach and result in more revenue.
Today's most accomplished business leaders and game designers feel it is
about time that they finally wake up and realize that both the field,
and fundamental playing habits, have permanently changed. The game
industry leaders say that all parts of the industry are changing at the
same time. Is the core game industry headed for doom? It's also one
poised to elevate new captains of industry, and potentially leave even
the field's most iconic firms capsized in its wake.
The answer on how to survive the complete and utter transformation of a
business that once was dominated by packaged goods to a new paradigm
ruled by downloadable, online, social, community-driven and
service-based offerings can be found in Scott's session.
Scott Steinberg is the CEO of video game consulting firm TechSavvy
Global, and founder of GameExec magazine and Game Industry TV. Hailed as
a top technology and video game expert by dozens of publications from
USA Today to Forbes and NPR, he's covered the field for 400+ outlets
from Playboy to Rolling Stone. A frequent on-air analyst for networks
like ABC, CBS, NBC and CNN, he's also the author of Video Game Marketing
and PR.